Posted by admin at February 6th, 2010 in SEO Videos, SEObytheHour.com - SEO Firm
Tags: consulting, seo, seo consultant, video | No Comments »

If you do a lot of reporting on excel for PPC, SEO and or analytics, check out Juice Analytic’s Chart Chooser. They offer a variety of templates to get you started with some of the most impressive and elegant charts. Line charts, bar charts, pie graphs, column charts, bubble charts, waterfalls and my favorite quartiles tables.

http://chartchooser.juiceanalytics.com/

Posted by admin at January 29th, 2010 in Tools & Software
Tags: analytics, charts, excel, juice analytics, reporting, spreadsheets, templates | No Comments »

Here are a couple link building videos by one of SEO by the Hour’s link building experts, James Harrison. If you have any questions from the videos, please ask in the comments section below.

Expert link building tips from James Harrison (JameSEO) link building expert.

Another Link Building Video..

Hope you enjoyed them! If you want to learn more tips from James, visit his SEO Blog.

Posted by admin at December 25th, 2009 in Link Development, Links & Resources, SEO Videos
Tags: backlinks, expert, jameseo, link building, link building expert, links, video | No Comments »

The i-Guy (Investigative Reporter, John Mattes) has uncovered the real SEO’s from the fakers who claim they know search engine optimization and charge you a lot of money for nothing. The same guy who helped to break the Iran Contra Scandal has now found the one honest and true SEO that can and does make a difference.

—

San Diego, California (Yahoo! News) December 18, 2009 — Former Fox News reporter John Mattes who is notorious for exposing corporate scams, getting beat up by insurance salesmen and chased off lots of criminal car dealerships has conducted investigations of various SEO and marketing companies in Southern California and has found a local San Diego SEO Firm (<– That’s Us!) worth a GOOD review.

Online marketing is becoming a service all companies must consider as the consumer world shifts to the web. SEO is a very lucrative business that is growing fast and should be taken very seriously. Entrusting your business, sales, websites and money to an SEO company is very hard for most companies. “Sometimes you have to go undercover to find out how a company really operates and treats its clients” says John Mattes….

Full Story; @YahooNews!

Posted by admin at December 23rd, 2009 in Blogging & Blog SEO, Pay-per-Click Management
Tags: california, news, san diego, seo, yahoo | No Comments »

Leads360, a leading sale management software company recently performed a call study that shows that six calls equals success when trying to contact a lead. According to Leads360.com on the first call attempt there is only a 39% chance of even contacting that lead, making just one more attempted call increases the chance of contact to 72%. That’s an increase of 87% simply by making just another call attempt. However six is the ideal number for call attempts, according to Leads360 if you make 6 call attempts there is a 93% chance of contact which is referred to by Leads360 as nearly the maximum possible contact rate.

Leads360’s studies also showed that 50% of leads are never contacted a second time. Call attempts are very imperative to maximizing contacts and conversions, leads can be very expensive and valuable leads could be lost by not making the correct number of call attempts.

In order to maximize the value of your leads, increase ROI and become a successful sales team, it is highly advised that you track key metrics such as call attempts and implement marketing to conversion workflow that enforces six attempts to reach out to your leads.

Download Full Case Study Here

Leads360 is the largest and most successful sales lead management company with over 2,500 clients and more than five years of experience helping businesses grow. We provide Web-based lead software to businesses that need a proven solution to help them manage their sales process from start to close.

Posted by admin at December 11th, 2009 in SEObytheHour.com - SEO Firm
Tags: business, leads, management, marketing, sales, software, whitepapers | No Comments »

In our current economy a sales agent cannot leave any stone unturned. Not getting in contact with a sales lead means a missed opportunity on generating revenue and doing business with a life long client.  At Leads360, they help achieve business success by providing lead management software to assist in organizing and following up on potential leads. Try out a demo of their software to start generating more sales leads and providing more efficiency within your business.

Posted by admin at December 8th, 2009 in SEObytheHour.com - SEO Firm
Tags: leads, marketing, sales | No Comments »

Which keyword should I aim for?

Which keywords get the most traffic?

Which keywords could I rank number 1 for next week?

Which keywords am I most relevant to?

Which keywords will generate the most revenue?

These are just a few of many questions to ask when doing keyword observation and research.

Determining which keywords to target can be a very hard experience. Most of the time Google requires time to prove you are the best, especially for very competitive terms. There are many factors to consider such as estimated monthly visitors for each word and the strength of the competition. Believe it or not, some keyword phrases are easier to target than others.

Here are some basic keyword factors to consider when trying to determine where to put your time and efforts.

• Total Estimated Visitors
• Total Sites Competing
• Allintitle:Keyword Phrase
• Keyword in URL
• Ages of Sites
• Size of Competition
• Links Pointing to Your Competition
• Competitors Listed in DMOZ and Yahoo!
• Future Keyword Trend
• Keyword’s Worth
• Sponsored Search Bidders
• Etc.

You can learn more about keyword research and SEO at this great article at Ezines Articles here.

Posted by admin at December 1st, 2009 in SEObytheHour.com - SEO Firm
Tags: competition, keyword research, seo, visitors | No Comments »

Ever thought it would be useful to direct users from certain countries or cities to certain geo-specific pages of your website? In this tutorial I’m going to explain how geographical I.P. location works and build a small PHP script with sample code that will direct users to a geo-specific web page based on their IP address.

How Geographical I.P. Location Technology Works

What is an IP Address?

Every user on the Internet has a unique block of numbers assigned to their computer. This block of numerical digits is known as an I.P. address or Internet Protocol address. Using these address’ computers can connect, communicate and pass packets of data to each other, similar to a telephony network that uses phone numbers.

Every IP address assigned on the internet is regulated by an organization like (in the case of U.S.) A.R.I.N. They provide your Internet Service Provider with blocks of IP address ranges. The ISP then depending on the system they use, provides users of the internet service a static I.P. address (which will never change) or a dynamic I.P. address (which will change each time you log-in to your service provider).

A List of IP Regulators and Assigners Across the Continents

• American Registry for Internet Numbers (ARIN)
• RIPE Network Coordination Centre (RIPE NCC)
• Asia-Pacific Network Information Centre (APNIC)
• Latin American and Caribbean Internet Address Registry (LACNIC)
• African Network Information Centre (AfriNIC)

How Do We Determine the Geographical Location of an IP Address?

Geo-location software is used to find the geographic location of user using the computer IP address. Usually the software will identify the users IP address, then using IP look-up find out what country, organization, and/or user the IP address has been assigned, then try to guess the users location using a database of countries and cities linked to those IP ranges. There are a number of free geo IP databases available however they vary in accuracy and require updates. A good example is the maxmind database. Sometimes this data is provided by the ISP.

You can find out the location of your own computers IP address by using the DMW technology service visit http://geoip.dmwtechnologies.com/.

Creating Geo-IP redirect script using PHP and the DMW Technologies API.

Next, lets take a look at writing a simple PHP script that will direct a user to a specific page based on their country using the DMW API. You will need the following to successfully use this source code.

- A web server running PHP
- PHP Curl installed
- DMW technologies – Free API key http://geoip.dmwtechnologies.com/

The geo location redirect script

First off we need find the I.P. address of the user accessing the page. We can use a predefined variable in PHP called $_SERVER['REMOTE_ADDR']. Once we have the user IP address we can do a look up on the DMW Technology API for the Country and city of the IP address.

//store the users IP address
 $ip = $_SERVER['REMOTE_ADDR'];

//api key
 $api_key = 'f7dd76f08d614b340d62a47a748c2fd3124521ae0e2a07878c089cfd4555d1a247cec7c0f18dcae6c157ede4849cbbf6';

//url
 $Url = 'http://geoip.dmwtechnologies.com/api.php?apikey='.$api_key.'&ip='.$ip.'';

Next we need to setup a curl function to make an API callback to the DMW technologies API, the curl code is below with curl settings variables that can be edited if required.

//curl request the IP lookup against hostIP API
 function ip_api($Url){

// is curl installed?
 if (!function_exists('curl_init')){
 die('CURL is not installed!');
 }

// create a new curl resource
 $ch = curl_init();

// set URL to download
 curl_setopt($ch, CURLOPT_URL, $Url);

// set referer:
 curl_setopt($ch, CURLOPT_REFERER, "http://www.google.com/");

// user agent:
 curl_setopt($ch, CURLOPT_USERAGENT, "MozillaXYZ/1.0");

// should curl return or print the data? true = return, false = print
 curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);

// timeout in seconds
 curl_setopt($ch, CURLOPT_TIMEOUT, 30);

// download the given URL, and return output
 $output = curl_exec($ch);

// close the curl resource, and free system resources
 curl_close($ch);

// print output
 return $output;
 }

Then we start the script by calling our ip_api function and storing the output to a variable called xml, This will store the XML string from the DMW API.

$xml = ip_api($Url);

$obj = simplexml_load_string($xml);

$xml = new SimpleXMLElement($xml);

$country_prefix = $xml->CountryFromIp[0]->CountryName;

Now we have the country prefix of the US lets direct the user to a geo specific webpage using a simple if statement. Note this example will only work for users in the United Kingdom and United States.

if($country_prefix == 'United Kingdom') {

header('Location: http://uk.yahoo.com/');

}

elseif($country_prefix == 'United States') {

header('Location: http://www.yahoo.com/');

} else {

echo 'unable to find the geo location of this address';

}

All done! Your website can now direct users to geo-specific pages using IP to country geo location.

Geo-location to zip codes

Geo-location using zip codes (IP to Zip code). Requires a non free API key which can be purchased from DMW technologies then simply use $country_prefix = $xml->CountryFromIp[0]->AreaCode; from our XML String, You can then direct users to a specific page by changing the location i.e. United Kingdom to a relevant area code or postcode.

Posted by admin at November 23rd, 2009 in SEO Programming
Tags: domain, geo-targeting, ip address, php, programming | 2 Comments »

Link trading is a link building service tactic where one website owner offers a link to another in exchange for a link in return. While this was extremely effective years ago, overtime webmasters abused this ability to affect the rankings by exchanging links with irrelevant sites and creating link farms (pages with 100’s of links) all just all for the sole purpose of misleading the search bots.

There is still proof that link trading still works. It just all depends on how you go about it. If trading links with other websites, here are a couple things to consider;

• Only trade links with extra relevant websites
• Try to participate in a 3 or 4 way link exchange.
• Try to obtain links on pages OTHER THAN the links page or the page the other webmaster uses for normal link exchangers

These are just a couple techniques to making the best of link exchanging. I’m still a firm believer that there is some value in reciprocal links, although I must admit that they are nowhere near as effective as 1-way links.

Because most webmasters are online for themselves, it’s sometimes hard to obtain a link without giving something in return. I provide strategic link development services so you don’t have to trade links. I also help perform reciprocal linking services to websites that need a little help obtaining backlinks or being recognized.

Contact an SEO linking expert today here.

Posted by admin at November 22nd, 2009 in Link Development
Tags: backlinks, exchange, exchanging, expert, link building, link exchange, link trading, links | No Comments »

…Established in 2004 Travelers’ Trade Distribution Co. has been an industry leader in the marketing and travel segment. Originating in international souvenir sales, drop shipping, postcard distribution, promotion advertising, foreign publicizing & tourist map marketing, Travelers’ Trade has effectively merged into becoming a successful marketing company and search engine optimization company for marketing tourism, travel experts, agents and hotels internationally…

Full Story on Travel SEO News

Posted by admin at November 20th, 2009 in Misc. Online Marketing
Tags: agency, hotel marketing, marketing, news, seo, travel marketing, travel seo | No Comments »