Link trading is a link building service tactic where one website owner offers a link to another in exchange for a link in return. While this was extremely effective years ago, overtime webmasters abused this ability to affect the rankings by exchanging links with irrelevant sites and creating link farms (pages with 100’s of links) all just all for the sole purpose of misleading the search bots.

There is still proof that link trading still works. It just all depends on how you go about it. If trading links with other websites, here are a couple things to consider;

• Only trade links with extra relevant websites
• Try to participate in a 3 or 4 way link exchange.
• Try to obtain links on pages OTHER THAN the links page or the page the other webmaster uses for normal link exchangers

These are just a couple techniques to making the best of link exchanging. I’m still a firm believer that there is some value in reciprocal links, although I must admit that they are nowhere near as effective as 1-way links.

Because most webmasters are online for themselves, it’s sometimes hard to obtain a link without giving something in return. I provide strategic link development services so you don’t have to trade links. I also help perform reciprocal linking services to websites that need a little help obtaining backlinks or being recognized.

Contact an SEO linking expert today here.