Keyword & Competition Research

Which keyword should I aim for? Which keywords get the most traffic? Which keywords could I rank number 1 for next week? Which keywords am I most relevant to? Which keywords will generate the most revenue?

These are just a few of many questions to ask when doing keyword observation and research.

Determining which keywords to target can be a very hard experience. Most of the time Google requires time to prove you are the best, especially for very competitive terms. You will give me a list of keywords you want to target and I will send you back a list showing estimated monthly visitors for each word and the strength of the competition. Believe it or not, some keyword phrases are easier to target than others.

Most sites ranking well on Google have been ranking well for a long time now and to prove to Google that your site is more relevant than the ones they've picked requires a deep competitive analysis. I will determine which keywords are reasonably obtainable and which may require a little time to prove that your site is worth ranking amongst the authorities in your industry.

My keyword research involves finding total estimated visitors per month and total sites competing for your terms. Like I said, your competition determines how difficult it is to rank for any given term.

To determine the strenght of your competition, I will analyze their total pages indexed, total links, total .edu links, total .gov links., how often the spider crawls their sites, social media presence, their pagerank, alexa rank, average amount of words in body content per page, their keyword density, domain age, if they are listed in a few particular directories and other few stats that help determine page rank. Having this kind of information will tell you exactly what your site needs to beat the competition. Since

Since Google and other search engines keep their algorithms a secret, the best way to figure out how to get to the top of a search engine is to copy whatever the top ranked sites are doing and then surpass them with more unique and creative ways to gain visitors' loyalty and trust.

 

Content Writing & Keyword Placement

So now that you know which keywords you want to target, it's time to place those keywords throughout your sites in locations proven to help sites perform well on search engines. In order to rank well for a particular term, you must be the most relevant. And in order to be the most relevant you must have pages focusing on your targeted terms with those terms in the header, header tags, in the content, in the links, and other places within your web aite. The GOOGLEBOT needs to be able to crawl through your site and by time it done reading it, it must feel that that page is the most relevant page to what the visitors are looking for.

I will use a variety of techniques to not only make your site the most search engine friendly and relevant but also make all content pure and natural.

 

Meta Data - Title, Keywords and Descriptions +

Meta data is the oldest form of figuring out what a website is all about. Because a lot of this was originally created to label webpages, search engine use this data to categorize and help determine your website's relevance. This service involves changing the title, keywords, description, robots, GOOGLEBOT, author, etc. into the most search engine friendly data possible. The META data section should be the most keyword-rich section of your webpage.

The data inputted into you title tag is what Google delivers as the title of your listing on search engines. The description could sometimes show up on the SERP's, however most of the time Google picks a snippet of your body content to show what part of your site is actually relevant to the searchers' query. Keyword data helps websites label your site, categorize your site and reinforce internal linking and link building anchor texts.

SEO Web Design - Website Architecture, Sitemaps & Internal Linking

Not only does placing you keywords make a page the most relevant to a term, but having a website theme that is easily categorized and that is built with proper architecture is also very important. Internal linking has been known as the slab that holds the bricks or the glue that keep the website in place. This service could possibly be what sets first pagers form the rest. Just like building popularity on the whole net, you have to have pages within your site all vouching for which page is the best to choose and to also provide internal strength.

I can create sitemaps which are the mildest but most popular form of internal linking along with ror file and urllist file creation. Or we can plan out strategic internal linking to to build and scult page rank.

SEO web design is another part of Google's ranking factors that if done right can literally change the way your site performs on the SERP's (Search Engine Results Page). I specialize in optimizing your websites design, architecture and theme. I will lead the search bots to where they should go. Your website will reflect your targeted keywords inside and out.

Website Indexing & Submissions

Once you have a site that is completely search engine friendly, it is recommended by specialists and the engines themselves to submit your site to all major search engines. You want your site to not only be seen by all engines, you want all engines to index every last one of the pages you want indexed. I will manually submit your site to every engine I've found to deliver traffic and make sure your site is placed into the most beneficial categories.

 

Technical SEO, HTML Validation & Server Issues

Technical SEO strategy is one of my favorites. A good rule of thumb is to always make sure your HTML and CSS coding is validated, because the last thing your site needs is for a search engine spider to come to it and get stuck lost or fall off a broken path, link, or piece of coding. Each search engine has its own spiderbot. And each bot reads your site differently. But no matter how they read you site, your coding must be done correctly so that they can read your whole site. Another variable in most engines algorithm is load time. Most website owners don't realize how much faster their site could be if they only validated their webpages. I also work with redirecting, rewriting and canonicalization. I will make sure your whole sites is indexable, the bots only go to the pages of your desires, your site is canonicalized and all 301, 404, 501's are in place.

Link Building & Popularity SEO

Arguably link building is the #1 factor in determining your search engine rank. If you want Google to recognize your site, it must be able to find it through other sites. The search engines need to see that other sites in your field agree with your website's content. Other sites must vote for you. Look at it this way; if your targeted query was a popularity contest, whoever got the most votes and most recognizable (sites already ranking well and develop trust) votes win. Link building is a very important part of a web site's SEO campaign, that's why choosing a professional link builder could be the most profitable thing that has ever happen to your website. Please read my Why Me? page for more on why I should be the one that performs your link building services

Article Writing, Press Releasing and Submissions

Article writing is probably the most tried and true way to publicize your site. Writing articles for other websites and your own website could provide you with an authoritative chance to compete on the internet.

This is how I would perform article submissions. I'll write a keyword-rich article with links pointing back to your site. Next, I will add that article to your website using small internal linking structure. Then that article will be submitted to every article directory possible (Current article directory count: 285). These articles can then get picked up by other webmasters and news sites to publish to their site referencing your site with links I strategically created pointing back to your site. This can help your company because it can build pagerank, it can build awareness and it can send you heaps of traffic through all types of websites.

Social Media Optimization

Social networking is becoming more and more popular as users start to want their own pages and to have something to do when visiting a site. Interaction is what the internet is becoming. Communicating and being part of the 'web 2.0' world can lead to high publicity on major networks and websites. My social media optimization strategies can range from installing and setting up a company blog to creating you a myspace page or youtube channel with tons of friends and a good start in social networking. I know of 261 sites that can be used to help sites in popularity, branding, traffic and traditional SEO optimization.

 

Branding and Company Reputation

You have a company with a bad name. Or maybe you don't know how others see your site on the net. I can help any company obtain and/or retain a good company name. I will search for every single page on the internet that even mentions your company's name, analyze them and then decide which webmasters to contact and which 'good' pages to optimize above the bad. I will see to if anyone searches for your company, the 1st page only delivers webpages we chose to be there. These pages can compose of testimonials, reviews, comments and honest (good) opinions about your company.

Not maintaining a good name and eliminating bad reputation could make all the difference in how well your business does online, and nowadays overall. I can also provide a variety of services unrelated to SEO to help you 'get your name out there'