Professional Link Building Explained

Strategies, Processes, Examples, FAQ...

We'll Help You Navigate the World of Backlinks

Link building plays a crucial role in any successful online marketing campaign. However, if done incorrectly, it can destroy a site’s rankings. Building links to your site is one of the best ways to improve your search engine rankings. Our team of experts at [Your Agency Name] specializes in creating effective and natural link building strategies tailored to your business needs.


What is Link Building?

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website and they will crawl the links between entire websites.

Why Hire a Link Building Expert?

Hiring a link building expert is essential because:

  • Link building is time-consuming and requires a deep understanding of SEO.
  • Experts know how to build natural, high-quality links.
  • Avoid the risks of harmful link practices that can penalize your site.

Why Link Building is Important

Enhancing Search Engine Rankings

Link building helps improve your search engine rankings by:

  • Increasing your website’s authority.
  • Showing search engines that your site is a trusted source of information.
  • Providing pathways for search engines to discover new content on your site.

Driving Traffic

High-quality backlinks can drive significant referral traffic to your site, increasing the number of potential customers.

Building Relationships

Link building often involves outreach to other relevant websites and blogs in your industry. This outreach can help build long-term relationships that are beneficial for your business.

"We hired SEO by the Hour to do an audit of our site after we noticed a drop in our organic traffic. They put together a phenomenal report detailing why we were down in traffic and how to fix the problems. Within a month after correcting the problems according to their plan, our traffic was back up and we were ranking higher than most of our competitors. SEO by the Hour knows their stuff!"
Josh Carter
Josh Carter
UX Director

Types of Link Building Strategies

Just to name a few…

1 Consultation Can Double Your Traffic

Outreach-Based Link Building

Reaching out to website owners and bloggers to promote your content and ask for a backlink.

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Resource Link Building

Finding resource pages on relevant sites and suggesting your site as a valuable resource.

Link Building Neighborhood

Guest Posting

Writing articles for other websites in exchange for a backlink to your site.

1 Consultation Can Double Your Traffic

Content-Based Link Building

Creating high-quality, valuable content that others naturally want to link to.

Link Building Neighborhood

Broken Link Building

Finding broken links on other websites and suggesting your content as a replacement.

Link Building Neighborhood

Competitor Analysis

Analyzing the backlink profile of your competitors and replicating their successful strategies.

Book a Free Consultation

Schedule a free consultation with our link building experts to discuss your specific needs and how we can help you achieve your goals.

Example Link Building Process

  • Identify top industry sites and venues.
  • Analyze competitors’ backlink profiles.
  • Determine the types of links needed.
  • Create valuable, link-worthy content.
  • Develop infographics, videos, and articles.
  • Personalized outreach to relevant websites.
  • Relationship building with industry influencers.
  • Secure high-quality, relevant backlinks.
  • Monitor and report on backlink growth.
  • Regularly track link building progress.
  • Adjust strategies based on performance data.

Examples of Successful Link Building Campaigns

1 Consultation Can Double Your Traffic

Case Study 1: E-commerce Site

We helped an e-commerce site increase its organic traffic by 50% in six months through a combination of content-based link building and outreach to industry blogs.

Link Building Neighborhood

Case Study 2: Local Business

A local business saw a 40% increase in local search rankings by implementing our local SEO and link building strategies, including guest posts on local blogs and business directories.

Common Link Building Mistakes to Avoid

Buying Links

Purchasing links can lead to penalties from search engines.


Using the same anchor text repeatedly can look unnatural and result in penalties.

Ignoring Relevance

Acquiring links from irrelevant sites can harm your SEO efforts.

Start Building Links ASAP!

Link building is a critical component of SEO that requires expertise and dedication. Our team at SEO by the Hour has the experience and knowledge to create and implement effective link building strategies tailored to your business. Don’t leave your link building to chance; let us help you build a robust online presence that drives traffic and boosts your search engine rankings.


Ready to improve your search engine rankings and drive more traffic to your site? Contact us today to learn more about our link building services and how we can help your business grow.


Most frequent link building & backlinking questions and answers

A high-quality backlink comes from a reputable, authoritative site that is relevant to your industry.

Results can vary, but generally, it takes a few months to see significant improvements in rankings and traffic.

Yes, if done incorrectly. Practices like buying links or acquiring links from low-quality sites can result in penalties.