New Product Pages: How Strategic Content Alignment Put a New Product on Page 1 (Position 8.8)
This client wanted to capitalize on a new device trend taking off in the market. We had to optimize fairly young pages to target this product and become the topical authority for it, ASAP.
From Zero to Page 1 in 3 Months
Pilot Page Performance (3 Months)
Becoming the Authority for a Trending Product
This client wanted to capitalize on a new device trend taking off in the market. We had to optimize fairly young pages to target this product and become the topical authority for it, ASAP.
And where better to start than 'the user'? Understanding user intent was critical to creating content that would resonate with both search engines and potential customers.
Traditional SEO with User-First Execution
This is traditional SEO. Aside from a higher emphasis on code and structure, the strategy is what engines have always demanded: make the user happy.
Identify Intent
We used Google AI Overviews, Google Suggestions, and ChatGPT prompt responses to reverse-engineer user intent and understand what customers were really looking for.
Outline Page
We created a page outline that aligned with that intent, using gauges of importance for topic order to ensure the most valuable information appeared first.
Design & Build
We added critical elements for both humans and LLMs—relevant images, data tables, expert tips, and schema markup to maximize visibility and authority.
Link & Support
We added internal links from established pages and wrote a couple of supporting blog posts to build out the new cluster and strengthen topical authority.
Scaling Success Across the Site
The pilot page proved the model worked. We achieved stable Page 1 rankings (position 8.8) with 2.69K clicks and 247K impressions in just 3 months from a near-zero start.
After proving the model, we rolled it out to a larger, related section and saw an immediate 5x increase in daily clicks and impressions.
Scaled Section Performance (Post-Rollout)
This case study demonstrates that traditional SEO fundamentals—understanding user intent, creating aligned content, and building topical authority—still work incredibly well when executed with precision and modern best practices.