Equipment Rentals: How a Modern SEO Twist Drove +209% Year-Over-Year Clicks
Our consumer client in equipment rentals wanted to capitalize on the summer trend, not just on Google but also in AI answers. They noticed their target consumers researching more on ChatGPT, Gemini, and in Google's AI Overviews.
Dramatic Growth Across All Metrics
28-Day Performance (YoY Comparison)
3-Month Performance (YoY Comparison)
Adapting to the AI Search Revolution
Our consumer client in equipment rentals wanted to capitalize on the summer trend, not just on Google but also in AI answers. They noticed their target consumers researching more on ChatGPT, Gemini, and in Google's AI Overviews.
The challenge was clear: how do you optimize for both traditional search engines AND the new wave of AI-powered search experiences? The answer required a modern approach to SEO that most agencies haven't yet mastered.
Modern SEO with an AI-First Approach
Naturally, we optimized key sections of the site. We used the same guidelines Google has demanded for years, but with a modern twist geared toward getting cited by AI.
Structured Content Elements
Added specific content elements like data tables and comparison lists that AI models prefer to cite as authoritative sources.
Conversational Optimization
Used more conversational verbiage optimized for generative AI outputs, making content more likely to be referenced in AI chat responses.
Technical Excellence
Improved internal linking, schema markup, and attributes to sculpt the flow of relevance throughout the site.
Strategic Content Expansion
Strategically expanded content on key pages to provide comprehensive, authoritative information that both users and AI models value.
Beyond Traffic: Fundamental Improvement
The client was thrilled to see their site popping up in AI chat responses, but the impact on their core organic traffic was even better.
We didn't just get "more traffic." We proved that by optimizing for AI, we fundamentally improved our relevance and authority, allowing us to dominate the traditional SERPs at the same time.
Average Position systematically climbed from 10.8 to 5.5 (YoY, last 28 days), moving the entire category from "bottom of Page 1" to "middle of the pack" — a critical threshold for visibility and click-through rates.